Raleighwood Media Group + Raleighwood Event Group

Monday, March 12, 2012

Local retailer? Show us your best green!

“According to BIGinsight’s St. Patrick’s Day spending survey, 54.4 percent of Americans say they will celebrate the traditionally Irish holiday this year, the most in the survey’s nine-year history. Overall, the average person will spend about $35 on the holiday, totaling $4.6 billion.”

I <3 Retail is going green this week in anticipation of St. Patrick’s Day on Saturday and we want to see your best green goods! Bonus points if your showcase merchandise is at the $35 price point or below, but no worries if it’s not.

“Why the interest in St. Patrick’s Day”, you might ask?

“When asked how they will celebrate, eight in 10 will aim to avoid the traditional pinch by simply wearing green… BIGinsight’s Consumer Insights Director Pam Goodfellow says, ‘As a non gift-giving holiday, St. Patrick’s Day really brings out the fun in consumers every year, knowing they can splurge on gimmicky accessories like pins and buttons for their clothes and even home decor items to put their entire family in a festive spirit.’”

When consumers are poised to spend, Raleighwood Media Group’s retail marketing team wants them to shop with you! Send pictures, description, and prices for your best green goods to Lisa@IHeartRetail.com before Friday at 6:00pm for free inclusion in this week’s St. Patrick’s Day features on IHeartRetail.com!

All stats and quotes referenced in this post were found in the NRF’s Consumers get ‘lucky’ as St. Patrick’s Day falls on a Saturday article, found here.

Wednesday, March 7, 2012

Glad to Say I Possess Most of these Habits

Especially this one:

They say the early bird gets the worm, but don’t forger the afternoon hawk gets the prairie dog; the evening fish gets the fly, and the night owl gets the rodent. Not everybody is their most productive in the morning. Work on your hardest tasks when your energy is at its individual peak. If that happens to be 2am then it’s 2am - working on your own terms is one of the perks of being an entrepreneur.

It doesn’t work for everyone, but if I get a stroke of creative genius at o’ dark thirty, then so be it.

Read on for more good tips via Shopify (one of the vendors that Raleighwood Media Group uses for e-commerce!): 8 Tips for Highly Productive Entrepreneurs

PS: I’m also in favor of bringing back nap time. Daily.

Tuesday, August 16, 2011

For Wake County Businesses: A Chance to Honor Local First Responders

Thank you to Tina for sending this information to my attention!

Greater Raleigh Chamber Announces Friends of First Responders Program

Local Businesses Asked to Participate on Sept. 16

…

Tuesday, July 19, 2011

Using Technology: Being a Brand on Google +

I read a funny tweet the day Google+ first launched about waiting for Google++.

That’s the stance I’m taking right now.

I’m not on Google+ and I’m ignoring invites to join.

Yes, as a marketer, I do care about knowing the ins and outs of this new network, but personally, as an individual, I just don’t care enough yet. (It’s that plate full thing, ya know?)

I have been reading up a bit on it, though, so that when the time comes, I’ll be ready to rock ‘n roll on Google+.

A colleague passed this on to me today: Connected (by Radio-Info.com) - An Introduction to Google+. Here’s the biggest takeaway I got from the piece:

Cautionary note for media companies [or any business/brand]: Be careful about jumping in head first on Google+ as a brand. Google says that it will have pages for brands later this year, and it’s discouraging brands from creating profiles before then. If you start now by creating a “personal page” for your brand, you might well be disappointed to find later this year that you have to recreate everything you’ve done in order to make it work in the new brand marketing paradigm that Google is still creating.

I’ll see y’all on Google+… someday.

Tuesday, July 12, 2011

Lucky B’s Charity Golf Tournament – Benefiting Spare Some for Autism – Saturday!

Got your tickets yet?

Monday, July 11, 2011

Quotable: Tell the Truth

I’m not even a quarter way through this article and I had to quote it right off the bat. You gotta love working with honest folks. This quote is about how one advertising entrepreneur found he could work with multiple competing brands at one time:

Together we figured out a way we could work for nearly all of them. Simple really. It was called “Tell the the truth.” We told them: “We work for nearly all of you.”

And it was easier than you might think. We knew the lingua franca and had zero learning curve. We played different roles with different companies. Some were completely design clients, some all advertising, others were both. They all had different messaging needs and were not overly hung up on agency exclusivity. - Craig Brimm, Closing My Shop Was Hard, but Not the End of the World

Amen to that and to the road that Craig is traveling these days having gone back to work with someone else’s agency, without the desire to own it.

Friday, July 1, 2011

Smithfield’s Chicken ‘N Bar-B-Q® Announces 2011 Freedom Month Events

Annual event expanded to last entire month of July, highlights commitment to recognizing and appreciating those who serve

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Cary, NC – Smithfield’s Chicken ‘N Bar-B-Q® (SCNB) is proud to announce plans for the North Carolina-based restaurant brand’s annual “Freedom Week” campaign have been increased this year to last throughout the entire month of July, being dubbed “Freedom Month”. The event, held each summer around the July 4th holiday to recognize and appreciate those who serve our country domestically and abroad in the United States armed forces, will include four unique ways for fans of the restaurant brand to participate.

For 2011, the Smithfield’s Chicken ‘N Bar-B-Q® Freedom Week campaign includes four signature events: the second annual Freedom Run 5K, a week-long online fundraising event to benefit Operation Homefront, a “Free Tea” week, and last, but certainly not least, a final week-long event during which a military family will win a “Coming Home” party prize pack for 20 people.

Week 1 – Freedom Run 5K – Wake Forest
Join Smithfield’s Chicken ‘N Bar-B-Q®, sponsors of the Freedom Run 5K, in Downtown Wake Forest on Saturday, July 2, 2011, at 8:00am to show your support for our veterans past and present and active military by participating in this family-friendly 5K competitive/recreational run. This year’s Freedom Run proceeds are going to the Fisher House, the Semper Fi Fund, and various other organizations that Wake Forest’s American Legion Auxiliary Unit 187 supports. Both the Fisher House and Semper Fi Fund are located at Camp Lejuene. Race details are available online athttp://www.RunNC.com (under “Race Schedule”), or for more information, please contact Anne at5kfreedomrun@gmail.com.

Week 2 – Photo Fundraiser Event – Online
Smithfield’s Chicken ‘N Bar-B-Q’s fundraising efforts for the 2011 Freedom Month campaign will focus on military families. In conjunction with Operation Homefront of North Carolina(http://www.OHFNC.org), Smithfield’s Chicken ‘N Bar-B-Q® will donate $1.00 for every picture posted on theSCNB facebook page(http://www.facebook.com/SCNBNC) of a loved one serving in the armed forces overseas or posted to twitter(http://www.twitter.com) with the hashtag#GratefultoServe.

Week 3 – We Support Our Troops – 32 North Carolina Locations
Customers who visit one of Smithfield’s Chicken ‘N Bar-B-Q®‘s 32 North Carolina locations (http://www.scnbnc.com/locations.php) between Monday, July 18, 2011 and Sunday, July 24, 2011 will receive a “Support Our Troops” decal (pictured at right) with a peel-off coupon on the back for a free gallon of SCNB’s famous sweet iced tea.

Week 4 – Nominate a Military Family to Receive a 20-Person “Coming Home” Party Pack – Online
Visitors to http://www.SCNBNC.com are encouraged to submit a brief nomination or story about a military family they know who has a family member deployed overseas. Each day, Smithfield’s Chicken ‘N Bar-B-Q® will share a few of the best submissions online (anonymously, if requested by the submitting party) and on July 31, 2011, one submission will be selected, at random, to receive a 20-person “Coming Home” party pack, which includes five pints of bar-b-q, 30 pieces of fried chicken, five pints of cole slaw, five pints of potato salad, 10 dozen hushpuppies, two gallons of tea, and place settings for 20 guests.

“Smithfield’s Chicken ‘N Bar-B-Q has a longstanding, rich history of being ‘grateful to serve’,” says Richard Averitte, Marketing Director for Smithfield’s Chicken ‘N Bar-B-Q. “Especially when it comes to serving, supporting, recognizing, and appreciating the tireless work of the men and women who serve our country here and abroad. That recognition and appreciation extends to their families, as well – they are the frontline of support for members of our armed forces and we are grateful for the sacrifices they continue to make every day.”

For more information on Smithfield’s Chicken ‘N Bar-B-Q®, please visit http://www.SCNBNC.com, visit the brand’s facebook page athttp://www.facebook.com/SCNBNC, or stay updated with tweets from @SCNBNC on twitter (http://www.twitter.com/SCNBNC).

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About Smithfield’s Chicken ‘N Bar-B-Q
Smithfield’s Chicken ‘N Bar-B-Q has a 40-year history of serving the finest fried chicken and Eastern-North-Carolina-style Bar-B-Q, made fresh daily from family recipes and served in a family-friendly atmosphere. Smithfield’s Chicken ‘N Bar-B-Q has over 30 locations in North Carolina as well as an online store where BBQ can be ordered and shipped anywhere in the United States. Visit http://www.SCNBNC.com/ for more information or call 919-852-1742.

Contact: Richard Averitte, Marketing Director, Smithfield’s Chicken ‘N Bar-B-Q
Phone: 919-852-1722 | Fax: 919-852-5268 | Email:RAveritte@SCNBNC.com
Web: http://www.SCNBNC.com | Mail: P.O. Box 979 – Cary, NC 27512

Tuesday, June 28, 2011

Quotable: The Golden Rule and Twitter

I was just perusing through Twitter’s cool new resource for media and journalists, Twitter for Newsrooms (#TfN), and came across this nice “nugget”:

Her Tweets also define how the Golden Rule applies to Twitter. Often she will suggest other reporters to follow and tweets articles from other outlets. — in regards to beat reporter Melissa Bell

In my humble opinion, I’ve never believed that twitter is for one-way self-promotion (nor any other online medium, for that matter) and the above quote is a great way to illustrate that. Who says peers in your industry (which we may sometimes call “the competition”) can’t make great online friends?

Sunday, May 22, 2011

Local Business Spotlight: Happy Anniversary, Lucky B’s!

Happy 6th Anniversary to co-founders Mike Lombardo and Bates Battaglia, and their whole team, at Downtown Raleigh’s classiest dive bar… Lucky B’s! Join in the celebrations just “Around…

Wednesday, May 18, 2011

Quotable: Passion and People

This great quote is not actually about the McKinney project (Twerrible Towel) that was featured, but rather their “Spent” interactive campaign that was designed to raise awareness of homelessness.

“Ms. Nicholson also worked on Spent, a self-driven interactive campaign created for agency client Urban Ministries of Durham that used gaming and social media to educate people about homelessness. She says it taught her that ‘if you have a good idea and a ton of passion, people will line up to help you make it a reality’.”
- via Call It the Rise of the Side Projects, Advertising Age

Good ideas. Passion. People. I love it.

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